In the rapidly evolving landscape of digital commerce, brand integrity faces an unprecedented threat: AI-driven counterfeits. According to the 2026 State of Brand Integrity Report by MarqVision, these sophisticated forgeries can siphon off up to 10% of annual revenue from legitimate brands, particularly in sectors like fashion, electronics, health, beauty, and consumer goods. This alarming…
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The Hidden Costs of AI-Driven Counterfeits: Understanding the ‘AI Tax’ on Revenue



